Google Analytics is a vital part of search engine optimization for a company. Google Analytics essentially allows the user to figure out whether or not their website is getting traffic on Google, and how people are getting to the website. Google Analytics allows for a company to see how much organic traffic their website got vs how much referral traffic the website obtained. When used correctly this can be a very powerful tool. Google Analytics will provide feedback that allows the user to know where to adjust keywords and descriptions accordingly in order to get more views and activity on the company website.
Google Webmaster Tools provide users with in-depth progress reports about the recent activity on the website. This feature gives crawl reports, rankings data, the most common keywords on your site, and many more. Google Webmaster allows the user to get important information right at his or her fingertips rather than have to have an analyst monitor activity. This information can allow for the user to cater Adwords campaigns according to the data. Also, by learning more about consumer preferences, they can design online marketing campaigns that are extremely more effective.
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