When blogging about SEO, you have to have content that is flawless, so to speak. There are many blogs on the internet that will claim many different things about SEO, but may or may not be giving good advice. Your SEO blog has to have concrete facts from credible sources about SEO. SEO information is thrown around on the internet, which discourages internet users from believing everything they read on the internet. As a blogger you have to establish a better standard for your content, which will in turn allow the web user to trust your blogs content more than the rest.
The content of your blog has to differ from the competition. It is one thing to differ the commercial aspects of the advertisement for your blog, but the actual content has to be different as well. The differences that set your blog apart from what other blogs put out are what is going to drive people to your blog over the others. This is the key to survival in the modern age of technology.
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