Social Media is extremely important to consider that you can really help amplify your content and raise awareness about your content through social media. The buyers journey is essential to consider during this process. The buyers journey involves having awareness, consideration, and then decision. It is particularly important to include the consideration stage in order to address the problem that the consumer clearly knows that he or she has. Consumers want to see a d irect answer to their problems which is a great thing to put on a social media site such as LinkedIn or Facebook.
The decision stage can also be swayed by social media in a variety of ways. One way is by posting links to case studies on social media sites for customer reassurance. This allows for the most information possible to reach the user, which not only solves their problem when they visit your site the first time, but encourages them to come back to the site in the future. With all of this combined with catering to buyer personas, social media can be very powerful.
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