Week 6- Mktg 348- Hubspot and LinkedIn Use

Hubspot makes a big point in the use of social media when marketing toward potential customers. Marketing in the modern era almost requires the use of social media. Social media gives us a platform to reach people every where in seconds in a place that people and businesses frequently visit. LinkedIn is especially important because of the fact that it is all business connections.

Connecting through LinkedIn is extremely important in the business world. If you can get customers to go on your company's LinkedIn page, then your company will instantly become more credible in the eyes of the customer. This is also true for running ads on LinkedIn. LinkedIn ads are considered more favorable than regular ads online. LinkedIn advertisements are seen by more professionals than on other social media sites, therefore they can attract a more serious following.