Week 3 349 Blog- Hubspot- More Helpful Blog Tips

The blog of a company has to become a true source of education for the consumer. This is why it is important to address one issue in a blog post. If multiple issues/questions are touched on during a blog post, the consumer can become disinterested, overwhelmed by too much information, and in turn leave the blog post altogether. It is also important to still consider search engine optimization while still putting the buyer persona first in terms of importance to your blog. This is critical because while it is still important to have great content in the blog, no one will be able to see that content if your search engine optimization is poor and the consumer can't find the link to your blog.

The title of your blogs should have good keywords in order for them to appear in search engines. Also there should be a meta description of the blog as well, which should be as short as a twitter post. Links also add increased value to your blog post, because it is a chance to share different sources of where you get your information, and it allows for the consumer to be interactive with the blog, which will increase activity of the consumer coming back to the site. A final and extremely important consideration about blogging deals with mobile optimization. Mobile optimization is important because of the frequency that people view internet content on their phones. People are on smartphones much more than their home or office computers, due to the convenience of them. This has become so important that major search engines such as Google have begun rejecting blogs and websites that aren't optimized enough to show up on mobile devices.
An example of a popular website converting to a mobile adaptation can be seen below: