Sunday, January 25, 2015

week 2 marketing 348 blog- Google Panda

Google Panda is a great new innovation to the search engine. Nobody likes it when they are trying to find something on Google for an important purpose and a low-grade website pops up at the top of the list of results. Google Panda is a way to prevent this from happening, which allows Google to be much more consumer friendly. Google Panda has allowed for the right site to reach consumers, rather than just any site that contains content somewhat relevant to the search key words.

Google Panda has helped significantly with copyright infringement issues and with sites that try to steal content from credible sites, and pass it off as their own. Google Panda prevents harmful sites from deceiving consumers, and in turn taking traffic away from real credible sources. A medical laboratory in San Antonio Texas had about 70% of its traffic restored to its site that it had lost before Panda was installed. This can be seen below:

Google Panda

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