Week 1 Blog- Mktg 349 Google Adwords Intro

Google AdWords is an incredibly valuable tool to have in the digital age that we are currently living in. AdWords allows you to pick keywords that customers might choose to search into Google, and then depending on how much your company spends, and your relevance to the search criteria, your company's website might be high or low on the search results. Google is extremely well-known and used throughout the world, so this venture is more than worth your while to pursue.

There are different ways in which a company can use the AdWords function. One way a company might choose to use it is to strictly raise awareness and raise traffic on the website itself. The key aspect in being successful in this regard is by concentrating on the number of clicks and clickthrough rate. To be successful in raising awareness about a company, the company has to make sure that it tightens its keyword list down to a list of extremely concise and closely themed keywords in order for to achieve the greatest customer satisfaction, considering people want to see things that are extremely relevant to what they are searching. AdWords can also be used to increase sales and conversions for a company. To achieve success in this area a company must be able to monitor closely a customer's keyword search, clicks on the website, and actual conversions while on the website. This is an effective way to monitor actual customer activity on the website, and to see what actions are actually effective, and which ones are merely random website clicks. Meaningful activity is what is going to increase a company's sales. This strategy would be primarily used by companies that are more established in the market, and don't really need to focus as much on strictly raising awareness. This strategy could prove to pay off handsomely for the company.