Week 8-Mktg 348- SEO and Content Duplication

Content duplication is a huge problem on the internet today and is one of those things that can cripple your creditability with the internet users. Internet surfers need to know that what website they decide to visit is the right website. This is one of the reasons why SEO optimization is so important. Google is extremely strict about how they decide who gets to the top of their search pages, and they are extremely concerned with not letting phony and duplicate websites get to that position.

By effectively optimizing your website, you will be able to rise higher and higher up the search results of Google and will be able to in turn establish more creditability. This creditability will lead to more users trafficking to your site, and in will in turn keep your website at the top of the food chain so to speak. SEO optimization can quickly turn into a well established reputation.

Week 7-Mktg 349 Social Media Importance

A social media presence is extremely important toward successful online marketing. This is especially true for LinkedIN. The effective use of LinkedIN is extremely useful when trying to promote other things on the internet. a blog link to LinkedIN for example is extremely useful. An effective blog can both be boosted by your LinkedIN profile as well as giving your LinkedIN profile more creditability. This is a mutually beneficial relationship that can be used to great benefit.

A social media presence can also give you a great leg up with interviewers of potential jobs. Social media is basically present in every aspect of life nowadays. Effective presence on social media other parts on the internet is extremely valuable and a necessity for success in the current industry.

Week 7 Mktg 348- Hubspot Smarketing

Smarketing is an inbound concept that is essential for young entrepreneurs. Smarketing is the concept of combining sales and marketing to an inbound framework. It is critical that sales also takes the initiative to move to an inbound approach, especially once the marketing approach has moved to the inbound strategy. Marketing and sales need to be on the same page because they are often very closely related, and if one is not on the same page with the other, then the entire plan can crumble.

Sales and marketing have to both be inbound strategies. If sales doesn't move to a strategy that doesn't involve interrupting people and instead uses a traditional marketing strategy, then the entire campaign will fail even if the marketing has an inbound strategy. Marketing and sales are closely related and definitely need to feed off of one another.

Week 7-Mktg 348- SEO Visitor Traffic Analysis

SEO traffic analysis is a key aspect of determining how well an advertisement and in turn how well your website is doing. The number of people that visit your website depends on how well you optimize your website, and if you do so well, the results will be very worthwhile. Traffic Analysis involves the documenting of how keyword searching has translated to traffic on your website. This is crucial to knowing how well your keywords are resonating with your customers.

Key words are the key to attracting a target market that you are more likely to see profit from than just some random person on the internet that just happens to be browsing around. It is also important to analyze the rate of conversion from the keywords as well. This is essential because it allows you to see which keyword searches have given the consumer a call to action.

Week 6-Mktg 348- SEO Optimization Pay Per Click

Pay per click campaigns are essential to SEO optimization, and in a sense are the basic starting points for the entire process. The process involves bidding on amounts for each click that happens online. The more you bid, the higher your advertisement is run on the search engine, and therefore the more traffic it will get from the consumer. This process involves the selection of different keywords that you think the consumer is going to search on the search engine.

The two search engines that allow major PPC campaigns are Google and Yahoo. Both of these search engines have recognized the importance of running ad campaigns like this, and how profitable they can potentially be. If you want the best possible web browsing activity to your website, PPC ads are the best way to go.

Week 6- Mktg 348- Hubspot and LinkedIn Use

Hubspot makes a big point in the use of social media when marketing toward potential customers. Marketing in the modern era almost requires the use of social media. Social media gives us a platform to reach people every where in seconds in a place that people and businesses frequently visit. LinkedIn is especially important because of the fact that it is all business connections.

Connecting through LinkedIn is extremely important in the business world. If you can get customers to go on your company's LinkedIn page, then your company will instantly become more credible in the eyes of the customer. This is also true for running ads on LinkedIn. LinkedIn ads are considered more favorable than regular ads online. LinkedIn advertisements are seen by more professionals than on other social media sites, therefore they can attract a more serious following.

Week 6- MKTG 349 Blog- Google Adwords Experience

My Google Adwords experience has been going great so far. I decided to run an advertisement about this blog in order to get my name out on the internet, and also because it is a good idea because of the fact that it's easier to start an advertisement campaign on a small blog, in order to get a hang of the process. my campaign generated a substantial amount of clicks and was actually well taken in by the internet.

My Adwords account was also originally not just included with advertising strictly with keywords. My Adwords account was also used as a display ad on the internet. This is a more complex Adwords account due to the fact that people didn't have to search keywords necessarily to see the ad, it was displyed on certain occasions. Adwords overall was a success, and I would recommend it to anyone trying to market online. My Adwords account got 152 clicks in a little under a month's time. This is decent for a first Adwords campaign account that is linked to a blog. I was happy with the success of the campaign.