Content duplication is a huge problem on the internet today and is one of those things that can cripple your creditability with the internet users. Internet surfers need to know that what website they decide to visit is the right website. This is one of the reasons why SEO optimization is so important. Google is extremely strict about how they decide who gets to the top of their search pages, and they are extremely concerned with not letting phony and duplicate websites get to that position.
By effectively optimizing your website, you will be able to rise higher and higher up the search results of Google and will be able to in turn establish more creditability. This creditability will lead to more users trafficking to your site, and in will in turn keep your website at the top of the food chain so to speak. SEO optimization can quickly turn into a well established reputation.
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