Smarketing is an inbound concept that is essential for young entrepreneurs. Smarketing is the concept of combining sales and marketing to an inbound framework. It is critical that sales also takes the initiative to move to an inbound approach, especially once the marketing approach has moved to the inbound strategy. Marketing and sales need to be on the same page because they are often very closely related, and if one is not on the same page with the other, then the entire plan can crumble.
Sales and marketing have to both be inbound strategies. If sales doesn't move to a strategy that doesn't involve interrupting people and instead uses a traditional marketing strategy, then the entire campaign will fail even if the marketing has an inbound strategy. Marketing and sales are closely related and definitely need to feed off of one another.
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