Week 9-Mktg 348- Customer Delight

Customer delight is a crucial aspect of the marketing and selling process. Customer delight, contrary to popular belief is not only a post sale activity, but a pre sale one as well. Making the customer happy is the most important thing in the marketing process, because if the customer isn't happy, then business will greatly suffer. If the customer isn't happy, then he or she won't decide to purchase anything from your company, and will be less likely to even visit your website.

The three pillars of customer delight are innovation, communication, and education. Innovation offers a different aspect in the marketing than the normal status quo. Innovation offers the customer a reason that your product is a better product than other on the market. Communication offers the customer a sense of security. The more communication that you have with the customer the better, you can allow for more reassurance that way. Education allows for the customer to grow their knowledge about the product, industry, and your company as a whole, and will allow them to make better informed decisions.

Week 9- Mktg 349-Google Adwords Grants

Google grants are different campaigns used for non profit organizations. This is a very great product for both the world and Google. It is obviously a great thing for non profit organizations because Google is one of the biggest companies in the entire world, and the exposure on the internet that these organizations can get online from Google are second to none. It is also a positive thing for Google as well because it is always good for a corporation to be associated with non profit companies and with charity organizations. These organizations will make Google a more humanitarian company and they will cause Google to gain more respect and customer approval.

The Tiger sanctuary is a great non profit organization that will allow for us to get great practice with the Adword Grants accounts and it is contributing for a great cause. This project will offer a lot of us in the class real world experience that most of us desperately need, and we will be able to contribute to helping save Tigers, who are greatly endangered around the world.

Week 8 Mktg 349- Google Adwords follow-up

The Google Adwords campaign that I set up for this blog was pretty successful, and I would definitely recommend the process to anyone trying to get a website or any other type of online media out into the market. My campaign ran for only a short time and generated over $50 worth of activity. After using up $25 dollars on Google Adwords, you will be able to obtain $100 free from Google towards a campaign in the future via a coupon.

This $100 courtesy of Google is nothing to be trivial about, it can make for the start of a great campaign, and can be just the kick start your website and company need. With the right use of optimization and the right amount of effort from the marketer, the campaign has a great shot of succeeding.

        

Week 8- Mktg 348- SEO Blogging and Content

Content in blogging is something that is extremely important, as it is in other forms of media marketing on the internet. The content for blogging is more effective if it is simple. Simple and concise blog content is vital in order to keep the readers on task, and for them to be able to understand what you are writing about. A blogger has to maintain variations in order to make sure that the reader lose interest in the blog, but the blog should have an overlaying theme that can be associated with it.

Another aspect of blogging that is easy for most bloggers to forget about is to update the content of their blog. It is important to not only publish new blog posts regularly on a blog, but to maintain content that is as up to date as it possibly can be. Any web surfer will quickly lose interest if the blog content gains a reputation for being out of date. This could be a crushing blow to your blog if this happens, and will cause you to gain a bad reputation in the online world.

Week 8-Mktg 348- SEO and Content Duplication

Content duplication is a huge problem on the internet today and is one of those things that can cripple your creditability with the internet users. Internet surfers need to know that what website they decide to visit is the right website. This is one of the reasons why SEO optimization is so important. Google is extremely strict about how they decide who gets to the top of their search pages, and they are extremely concerned with not letting phony and duplicate websites get to that position.

By effectively optimizing your website, you will be able to rise higher and higher up the search results of Google and will be able to in turn establish more creditability. This creditability will lead to more users trafficking to your site, and in will in turn keep your website at the top of the food chain so to speak. SEO optimization can quickly turn into a well established reputation.

Week 7-Mktg 349 Social Media Importance

A social media presence is extremely important toward successful online marketing. This is especially true for LinkedIN. The effective use of LinkedIN is extremely useful when trying to promote other things on the internet. a blog link to LinkedIN for example is extremely useful. An effective blog can both be boosted by your LinkedIN profile as well as giving your LinkedIN profile more creditability. This is a mutually beneficial relationship that can be used to great benefit.

A social media presence can also give you a great leg up with interviewers of potential jobs. Social media is basically present in every aspect of life nowadays. Effective presence on social media other parts on the internet is extremely valuable and a necessity for success in the current industry.

Week 7 Mktg 348- Hubspot Smarketing

Smarketing is an inbound concept that is essential for young entrepreneurs. Smarketing is the concept of combining sales and marketing to an inbound framework. It is critical that sales also takes the initiative to move to an inbound approach, especially once the marketing approach has moved to the inbound strategy. Marketing and sales need to be on the same page because they are often very closely related, and if one is not on the same page with the other, then the entire plan can crumble.

Sales and marketing have to both be inbound strategies. If sales doesn't move to a strategy that doesn't involve interrupting people and instead uses a traditional marketing strategy, then the entire campaign will fail even if the marketing has an inbound strategy. Marketing and sales are closely related and definitely need to feed off of one another.

Week 7-Mktg 348- SEO Visitor Traffic Analysis

SEO traffic analysis is a key aspect of determining how well an advertisement and in turn how well your website is doing. The number of people that visit your website depends on how well you optimize your website, and if you do so well, the results will be very worthwhile. Traffic Analysis involves the documenting of how keyword searching has translated to traffic on your website. This is crucial to knowing how well your keywords are resonating with your customers.

Key words are the key to attracting a target market that you are more likely to see profit from than just some random person on the internet that just happens to be browsing around. It is also important to analyze the rate of conversion from the keywords as well. This is essential because it allows you to see which keyword searches have given the consumer a call to action.