Week 1 Marketing 348 Blog

The presentation we viewed in class was extremely informative to our class. Inbound is a new method of marketing that has evolved with the modern marketplace along with the technological advances that have happened. I really liked the movement away from the cold-calling aspect of marketing. I liked the comparison of the old marketing techniques to how our parents used to tell us not to interrupt people when they were speaking. The inbound concept moves away from jamming a product down somebody's throat.

Inbound takes more of a strategy of attracting the customer to the company, more than attacking the customer with a product. Inbound also gives more effective clicks that are online, that actually take customers to the websites they wish to visit. Inbound takes the approach of establishing trust with a customer rather than just trying to suck them in with an advertisement. A great statistic from the inbound video was that 80% of business decision-makers prefer to make their decisions associated with articles rather than based on an advertisement. This makes the notion that business owners don't always trust the company talking about themselves, but other people's opinions of them more. Inbound aims to have the customers have more trust in the companies.