Marketing Blog

Using Google Adwords to market the National Tiger Sanctuary has been great practice so far in using the program. It also helps to raise awareness for an extremely good cause. The specific tiger I have chosen to market is a tiger by the name of Toby. Toby's individual bio page is the landing page for my ad. This works out well because if someone is searching for tigers or endangered tigers, my ad will be one of the ads that pops up. This allows for people to find a landing page that is exactly relevant to what they are searching for, which makes them keep coming back.

The keyword development for this campaign will be pretty constant. My keywords will frequently have to be updated in order to predict new searches by users. My keyword switching will keep my ad near the top of the search results, which will result in more traffic for Toby and the Tiger Sanctuary.

Week 10-Mktg 348- LinkedIn Importance

LinkedIn has become an extremely powerful tool in the business world. LinkedIn serves as a professional social media site, that makes job applications instant as well as connections with powerful contacts. Therefore, any projects that you have completed that are relevant to what you want to go into you should definitely put them on LinkedIn so a potentially job recruiter can see them. This is true for all projects.

A great thing to put on your LinkedIn profile would be your blog. Your business blog can show a recruiter that you know what you are talking about and that you can go in depth about different areas of the field that you choose to go into. A blog and other great LinkedIn content can set you apart from everyone else on a company's radar and can potentially lead to job opportunities.

Friday, March 13, 2015

Week 9-Mktg 348- Customer Delight

Customer delight is a crucial aspect of the marketing and selling process. Customer delight, contrary to popular belief is not only a post sale activity, but a pre sale one as well. Making the customer happy is the most important thing in the marketing process, because if the customer isn't happy, then business will greatly suffer. If the customer isn't happy, then he or she won't decide to purchase anything from your company, and will be less likely to even visit your website.

The three pillars of customer delight are innovation, communication, and education. Innovation offers a different aspect in the marketing than the normal status quo. Innovation offers the customer a reason that your product is a better product than other on the market. Communication offers the customer a sense of security. The more communication that you have with the customer the better, you can allow for more reassurance that way. Education allows for the customer to grow their knowledge about the product, industry, and your company as a whole, and will allow them to make better informed decisions.

Week 9- Mktg 349-Google Adwords Grants

Google grants are different campaigns used for non profit organizations. This is a very great product for both the world and Google. It is obviously a great thing for non profit organizations because Google is one of the biggest companies in the entire world, and the exposure on the internet that these organizations can get online from Google are second to none. It is also a positive thing for Google as well because it is always good for a corporation to be associated with non profit companies and with charity organizations. These organizations will make Google a more humanitarian company and they will cause Google to gain more respect and customer approval.

The Tiger sanctuary is a great non profit organization that will allow for us to get great practice with the Adword Grants accounts and it is contributing for a great cause. This project will offer a lot of us in the class real world experience that most of us desperately need, and we will be able to contribute to helping save Tigers, who are greatly endangered around the world.

Week 8 Mktg 349- Google Adwords follow-up

The Google Adwords campaign that I set up for this blog was pretty successful, and I would definitely recommend the process to anyone trying to get a website or any other type of online media out into the market. My campaign ran for only a short time and generated over $50 worth of activity. After using up $25 dollars on Google Adwords, you will be able to obtain $100 free from Google towards a campaign in the future via a coupon.

This $100 courtesy of Google is nothing to be trivial about, it can make for the start of a great campaign, and can be just the kick start your website and company need. With the right use of optimization and the right amount of effort from the marketer, the campaign has a great shot of succeeding.

Tuesday, March 10, 2015

Week 8- Mktg 348- SEO Blogging and Content

Content in blogging is something that is extremely important, as it is in other forms of media marketing on the internet. The content for blogging is more effective if it is simple. Simple and concise blog content is vital in order to keep the readers on task, and for them to be able to understand what you are writing about. A blogger has to maintain variations in order to make sure that the reader lose interest in the blog, but the blog should have an overlaying theme that can be associated with it.

Another aspect of blogging that is easy for most bloggers to forget about is to update the content of their blog. It is important to not only publish new blog posts regularly on a blog, but to maintain content that is as up to date as it possibly can be. Any web surfer will quickly lose interest if the blog content gains a reputation for being out of date. This could be a crushing blow to your blog if this happens, and will cause you to gain a bad reputation in the online world.